Are They Selling For You? (Using Testimonials To S*e*l*l!)
Brides can get easily overwhelmed and
confused about who they should hire and
who to buy from. There are sooooooo many
choices and so many wedding vendors trying
to sell, sell, sell! With all the competition for
brides’ attention, it calls for a little creativity and thinking outside the
box…so let’s get crafty.
Brides like to talk about their wedding – especially to other brides in
the planning stages. They will talk up your services and how you totally
saved the day. They’ll share how they couldn’t have done it without you
and more. You just have to help them focus their cheerleading for you to
be your BEST non-paid sales rep!
Educate them on how to sell for you. Most brides just need to be asked
and guided in the right direction. Simply explain that an ideal bride
referral for you is someone JUST LIKE HER (as long as that’s true of
course!). Ask her to look out for friends, family and colleagues who may
be experiencing the exact same frustrations she did before hiring you.
Help her remember life before you and how you helped to solve her
problems. And let her know how you can do the same for her friends in
need!
Ask for a testimonial that speaks volumes to other brides. (HINT:
these are the ones that REALLY sell your services.) You don’t just want a
bride saying, “Thanks for everything. You were great on our wedding
day.” I mean, that’s fabulous and all, but it doesn’t sell. Here’s an
example of one that sells. Keep in mind that sometimes brides need you
to show her others that will help other brides see the value in your
services! Here’s a great testimonial from one of our own past brides:
“Thank you so much for all the time and effort you and your staff put into
planning our wedding. When we first started, all we were sure of was that we
wanted a beautiful, outdoor wedding that represented us-our style, our likes-in
every detail. We dove right in not knowing exactly how to get where we wanted
to be. After hiring you, we were so thrilled to see how you made everything
come together. The wedding was all we hoped it would be.
Because of you, it was truly a dream wedding.
Thanks again for everything-everyone continues to
compliment the day. “ Elenn & Trae Adams
Add her name and a wedding-day picture to the
testimonial for best results. The BEST testimonials that
sell include the bride’s name and a fabulous bridal picture. Brides WILL
believe that this is a REAL bride talking you up as opposed to a “pretend”
bride that you made up. Remember that the KNOW, LIKE, and TRUST
factors are HUGE! And that’s exactly what this builds up … in a fabulously
big way!!
Devote an entire website page to testimonials. Once you have these
priceless sales gems, they will only work for you if you use them. Add a
tab to your site that states “Testimonials” clearly and then make SURE to
reference them everywhere else in your promotions too!
Your Bride Attraction Assignment:
Stop pushing so hard, and get your non-paid $ALES force selling for you
ASAP! Put these steps in motion in your business and rely on your brides
to sell your services better than the best sales rep ever could!
© 2008-2010 Soirée! Ltd.
Want to use this article in your E-zine or website? You
can as long as you include this complete statement:
Event Planning entrepreneur Natalie Bradley publishes the
“Bride Attraction” weekly e-zine. Get your F*REE audio course: “5
Ways to Recession-Proof Your Wedding Business…Starting Today!l” at
About Natalie Bradley
In 2003, Natalie Keene Bradley launched Soirée! Ltd., now Natalie Bradley Events, and it has become a very successful and prominent company. We have planned and designed hundreds of weddings and other social events, as well as consulted for many others. Natalie has discovered the keys to unlocking our clients’ dreams for their special occasions and have uncovered the essential tools needed to create fabulous events.
Many of our events illustrating fantastic event design and well-orchestrated weddings have been published in reputable magazines including Inside Weddings, Modern Bride Atlanta, The Knot Georgia, Lake Oconee Living, Weddings with Style, Brides.com Blog and Southern Distinction. From 2003-2007, Natalie penned the entertaining column for Southern Distinction magazine and has been the “lifestyle expert” on Georgia Living TV and Holiday Home. In addition, Natalie has been a special guest on BB Webb’s Living Life with Style TV show as well as being featured on Elizabeth Dalton’s and Barbara Dooley’s radio shows! Natalie has planned, designed and most recently chaired the very successful Girls and Guys’ Night Out Hope Haven fundraiser for the last three years, and is the President Emeritus for Athens Wedding Professionals.
We have worked with dozens and dozens of brides, grooms, hosts and families to create their dream weddings and other extraordinary events. Now, let me help you become a fabulous wedding professional too!
